Lindell Library: Business & Marketing: Marketing

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Looking for General Information about Marketing? These books and online resources can help you:

Dictionary of Marketing Terms (4th ed.) by Imber, Jane, and Toffler, Betsy-Ann
Call Number: Reference HF5803 .T56 2008
This little red book is the Bible for marketing professionals, copywriters, and savvy consumers who want to know the field inside and out.
Handbook of Qualitative Research Methods in Marketing by Belk, Russell W.
Call Number: HF5415.2 .H288 2006
A classic handbook with lots of information.

Statistical Abstract of the United States
Irreplaceable data on virtually any financial subject. Energy imports by type of fuel, broken down by year from 1980 to 2005? Stock prices from 2000 to 2006? It's all here, brought to you by the U.S. government.

Sage Data This link opens in a new window
Demographics Sales Data Combine and compare statistical data from a variety of sources. The Ready Reference site is a good place to start.
Social Explorer This link opens in a new window
Demographics Need a neighborhood profile? This wonderful and easy tool gathers U.S. census data to map demographics all the way down to precinct level.

Looking for consumer data? We have another whole page for that. It includes:

Databases | Reference Books with online versions | Reference Books held at the library

International Directory of Company Histories by Antelman, Gretchen, et al.
Call Number: View Ebook
Company Histories Culture & Structure Some 1,250 of the world's most influential companies are described here. First major reference to bring together histories of companies that are a leading influence in a particular industry or geographic area. Detailed three-to-five page entries. Information on founders, expansions/ losses, labor/management actions, NAICS codes, key dates, ticker symbol, principal subsidiaries, divisions, operating units, competitors and other significant milestones.

Business Insights This link opens in a new window
Company Profiles Company Histories Financials SWOT Analyses Business Insights: Global (BIG) features case studies, global industry research reports, company histories, SWOT and market share reports, corporate chronologies, and business rankings in hundreds of thousands of company profile pages, as well as profiles for all U.N. recognized countries and hundreds of industry profile pages; lets users easily compare global economies, companies and industries.

RMA Annual Statement Studies
Call Number: Reference HF5681.B2 R63
Also called Financial Ratio Benchmarks, this once-a-year publication from Risk Management Associates provides information drawn from 244,000 company financial statements, divided into 19 ratios and organized by NAICS number.

Mergent Online This link opens in a new window
Financials Company Profiles Mergent Online is the source for data for over 23,000 U.S. and international businesses. It is a very useful source for marketing information and doing company and industry comparisons. The data available includes historical stock prices, S.E.C. filings, ratios, prospects, etc. All data can be downloaded.

Reference Books with online versions | Reference Books held at the library

IBIS World This link opens in a new window
Industry Trends Industry market research reports provide in-depth industry analysis for several hundred U.S. industries. Searchable by keyword, company name, and NAICS or SIC codes. Reports average 25-30 pages, are updated regularly, and contain key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook.

U.S. Census Bureau
The main site for the Census. There's a lot of data here, but you can access most of their population and economic data through the American FactFinder site. Also check out the Economic Census, a detailed study of the U.S. national and local economies published every five years. 2007, 2002, and 1997 are available.

Industry Norms and Key Business Ratios by Dun & Bradstreet Credit Services
Call Number: Reference HF5681.R25 I525
Organized by SIC number. Use it to find out, for example, the average assets of a typical brewery (SIC 2082) in a given year. Augsburg has this annual publication going back to the 1980s.
North American Industry Classification System by United States Census Bureau
Call Number: Reference HF1042 .N67 2012
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Business Source Premier This link opens in a new window
This collection of popular business magazines, scholarly journals, and trade publications covers such topics as accounting, banking, finance, international business, management, marketing, real estate, sales, and technology.
US Newsstream This link opens in a new window
Prominent U.S. papers like the New York Times and the Wall Street Journal. It's also a good place to look for Star Tribune articles, with archives from 1986. Use the advanced search tab to limit to particular titles or dates.
ProQuest One Business This link opens in a new window
ABI/INFORM is the best database for business research if you are looking for articles rather than data. It includes many industry publications, as well the best national and international business sources and newspapers.

Films on Demand This link opens in a new window
Streaming videos you can watch anywhere. Check out their offerings on Business. You can narrow the results down even further by selecting "Marketing" in the boxes on the left.
- Check out our FAQ for questions about public performance rights.
- Faculty can embed a quiz right into a video for use in class.

Some online books to help you with Marketing Communication research.