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What's on this Page?
- Get ideas and information about Marketing topics.
- Find statistics, reports, and other data for your Marketing research.
- Search for books and articles related to Marketing.
- Find information on Marketing Communication.
- Learn about new marketing books at the library and other resources.
Get Ideas and Information
Looking for General Information about Marketing? These books and online resources can help you:
- Look up Marketing terms to find out what they are and how they are used.
- Learn about doing Marketing research.
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Dictionary of Marketing Terms (4th ed.) by Call Number: Reference HF5803 .T56 2008This little red book is the Bible for marketing professionals, copywriters, and savvy consumers who want to know the field inside and out. -
Handbook of Qualitative Research Methods in Marketing by Call Number: HF5415.2 .H288 2006A classic handbook with lots of information.
Find Reports and Statistics
General Sources
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Statistical Abstract of the United StatesIrreplaceable data on virtually any financial subject. Energy imports by type of fuel, broken down by year from 1980 to 2005? Stock prices from 2000 to 2006? It's all here, brought to you by the U.S. government.
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Data PlanetDemographics Sales Data Combine and compare statistical data from a variety of sources. The Ready Reference site is a good place to start.
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Social ExplorerDemographics Need a neighborhood profile? This wonderful and easy tool gathers U.S. census data to map demographics all the way down to precinct level.
Consumer Analysis and Demographics
Looking for consumer data? We have another whole page for that. It includes:
Company Data
- Databases | Reference Books with online versions | Reference Books held at the library
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International Directory of Company Histories by Call Number: View EbookCompany Histories Culture & Structure Some 1,250 of the world's most influential companies are described here. First major reference to bring together histories of companies that are a leading influence in a particular industry or geographic area. Detailed three-to-five page entries. Information on founders, expansions/ losses, labor/management actions, NAICS codes, key dates, ticker symbol, principal subsidiaries, divisions, operating units, competitors and other significant milestones.
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S&P NetAdvantageFinancials Company Profiles Industry Information Comprehensive source of company, industry and investment information that offers online access to Standard & Poor's research-related products such as industry surveys, stock reports, corporation records, the weekly financial advisory newsletter The Outlook, mutual fund reports and more.
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Business Insights: GlobalCompany Profiles Company Histories Financials SWOT Analyses Business Insights: Global (BIG) features case studies, global industry research reports, company histories, SWOT and market share reports, corporate chronologies, and business rankings in hundreds of thousands of company profile pages, as well as profiles for all U.N. recognized countries and hundreds of industry profile pages; lets users easily compare global economies, companies and industries.
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RMA Annual Statement StudiesCall Number: Reference HF5681.B2 R63Also called Financial Ratio Benchmarks, this once-a-year publication from Risk Management Associates provides information drawn from 244,000 company financial statements, divided into 19 ratios and organized by NAICS number.
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ReferenceUSACulture & Structure Cost of Business This detailed listing of 10.5 million businesses offers the ability to search by company name, type of business, where it's located, size, and more. If you'd like to find out, for example, how many coffee shops are within a 5-mile radius of Augsburg's address, this is the place for you. (Answer at this writing: 120.) Also, this database is where you will find access to ONE SOURCE, a good place for company or industry information.
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Mergent OnlineFinancials Company Profiles Mergent Online is the source for data for over 23,000 U.S. and international businesses. It is a very useful source for marketing information and doing company and industry comparisons. The data available includes historical stock prices, S.E.C. filings, ratios, prospects, etc. All data can be downloaded.
Industry Information
- Reference Books with online versions | Reference Books held at the library
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IBIS WorldIndustry Trends Industry market research reports provide in-depth industry analysis for several hundred U.S. industries. Searchable by keyword, company name, and NAICS or SIC codes. Reports average 25-30 pages, are updated regularly, and contain key statistics, market characteristics, segmentation, industry conditions, industry performance, key competitors, key factors, and industry outlook.
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U.S. Census BureauThe main site for the Census. There's a lot of data here, but you can access most of their population and economic data through the American FactFinder site. Also check out the Economic Census, a detailed study of the U.S. national and local economies published every five years. 2007, 2002, and 1997 are available.
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Industry Norms and Key Business Ratios by
Call Number: Reference HF5681.R25 I525Organized by SIC number. Use it to find out, for example, the average assets of a typical brewery (SIC 2082) in a given year. Augsburg has this annual publication going back to the 1980s. -
North American Industry Classification System by Call Number: Reference HF1042 .N67 2012The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Find Books and Articles
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Business Source PremierThis collection of popular business magazines, scholarly journals, and trade publications covers such topics as accounting, banking, finance, international business, management, marketing, real estate, sales, and technology.
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US NewsstreamProminent U.S. papers like the New York Times and the Wall Street Journal. It's also a good place to look for Star Tribune articles, with archives from 1986. Use the advanced search tab to limit to particular titles or dates.
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ABI/InformABI/INFORM is the best database for business research if you are looking for articles rather than data. It includes many industry publications, as well the best national and international business sources and newspapers.
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Films on DemandStreaming videos you can watch anywhere. Check out their offerings on Business. You can narrow the results down even further by selecting "Marketing" in the boxes on the left.
Marketing Communication
Some online books to help you with Marketing Communication research.
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Gale Directory of Publications and Broadcast Media
Call Number: Reference PN4867 .G34 2015
