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What's on this Page
This page contains links to electronic books to help you do customer research.
The sections include:
- Consumer Analysis and Demographics (Who's buying what?)
- Age (Boomers, Gen X, Millennials, etc.)
- Target Customers
- Consumer Attitudes and Behavior (Who has money and how do they spend it?)
- Gender and Ethnicity (Breakdowns by men, women, whites, blacks, hispanics, etc.)
Consumer Analysis and Demographics
Titles in the "Who's Buying" series from New Strategist Press generally follow the same pattern. Each volume tends to focus on a particular market (e.g., apparel, entertainment, pets) and provides a demographic analysis of the consumers for that market. Consumer demographics are generally broken down according to age, income, high income households, household type, race and Hispanic origin, region of residence, and education. Volumes often include an analysis of who are the biggest and best customers for that market.
American Buyers by ISBN: 9781940308449Publication Date: 2014Includes weekly and quarterly buying data for hundreds of items organized into 10 chapters--apparel, entertainment, financial, food and alcohol, gifts, health care, household operations, shelter and utilities, transportation, and a chapter encompassing personal care, reading, education, and tobacco.
Who's Buying Apparel by ISBN: 9781935114024Publication Date: 2015How much Americans spend on apparel, shoes, jewelry, sewing material, laundering, dry cleaning, and more.
Who's Buying at Restaurants and Carry-Outs by ISBN: 9781933588506Publication Date: 2015How much Americans spend eating out at restaurants, cafeterias, vending machines, and mobile vendors.
Who's Buying Household Furnishings, Services, and Supplies by ISBN: 9781933588421Publication Date: 2015
Age
Target Customers
- American Buyers by ISBN: 9781940308449Publication Date: 2014Includes weekly and quarterly buying data for hundreds of items organized into 10 chapters--apparel, entertainment, financial, food and alcohol, gifts, health care, household operations, shelter and utilities, transportation, and a chapter encompassing personal care, reading, education, and tobacco.
American Health: Demographics and Spending of Health Care Consumers by ISBN: 9781935114819Publication Date: 2010
Americans and Their Homes by ISBN: 9781935775294Publication Date: 2011Data on heating, cooling, kitchen and laundry equipment, purchase price and value, housing costs, and more. Includes demographics of renters and the characteristics of their homes and apartments.
Consumer Attitudes and Behavior
Household Spending by ISBN: 9781940308982Publication Date: 2017Examines how much American households spend on apparel; entertainment; financial products; food and alcohol; gifts; household operations; shelter and utilities; personal care, reading, education, and tobacco; and transportation.
American Attitudes by ISBN: 9781933588209Publication Date: 2015What the public thinks about topics from gay marriage to the American Dream, their financial status, hopes for their children, how often they socialize, religious beliefs, political leanings, and more. Includes demographic data.
American Time Use : Who Spends How Long at What by ISBN: 9781935114840Publication Date: 2010Presents detailed time use data for Americans by age group and sex.
Gender and Ethnicity
Who's Buying by Race and Hispanic Origin by ISBN: 9781933588483Publication Date: 2015Ten chapters cover apparel, entertainment, financial products & services, food and alcohol, gifts for people in other households, health care, household operations, shelter, transportation, and personal care.
Racial and Ethnicity Diversity by ISBN: 9781940308012Publication Date: 2013Includes 2011 spending data for Asian, black, Hispanic, and non-Hispanic white households, plus comparative data for the Total Population. Additional tables provide data on wealth, asset ownership, debt, college enrollment, living arrangements, and health status. Contains population projections to 2050.
