Librarian
What's in this Guide?
- This guide is intended to help you through your marketing research. Start on this page for the best library databases to find scholarly articles, company and industry overviews, SWOTs, trade publications, and trends.
- Explore any of the tabs on the left-hand menu to get more information on statistics, industry information, local resources, and more. This guide is continuously updated, so check back for updates and if you have any questions, please don't hesitate to reach out.
Library Databases for Marketing Research
- ProQuest One Business This link opens in a new window(Formerly ABI/Inform) Covers thousands of business publications, most of them in full-text. Subject coverage includes business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape. Use this database for SWOTs, annual reports, and company profiles.
- Business Source Premier This link opens in a new window
References and full-text articles from top journals covering a variety of business disciplines such as accounting, economics, finance, marketing, management, management information systems, and operations management.
- Regional Business News This link opens in a new window
Full-text coverage of more than 100 regional U.S. and Canadian business publications dating back to 1990. Publications include newspapers, radio and television news transcripts, trade publications, magazines, and newswires.
- US Newsstream This link opens in a new window
Prominent U.S. papers like the New York Times and the Wall Street Journal. It's also a good place to look for Star Tribune articles, with archives from 1986. Use the advanced search tab to limit to particular titles or dates.
- Films on Demand This link opens in a new window
Thousands of educational and documentary videos from authoritative sources. Create playlists and clips and embed these in your Moodle site or share with a group.
Includes films from Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Films Media Group.