The consumer expenditure survey provides information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
This review examines the impact of food marketing exposure and power on food-related attitudes, beliefs, and behaviors. It highlights the prevalence of food marketing globally. The review synthesizes evidence from content analysis and consumer research studies conducted between 2009 and 2020, exploring how marketing strategies affect consumer preferences and behaviors, especially among children.